You guys may remember wayyyy back in the day when I shared a campaign from a personal favorite brand of mine, Sugarhigh Lovestoned, the avant garde clothing brand for lovers and stoners everywhere (I'm only part of the former). In this lookbook, we're treated to Hawaiian-inspired swimwear and light, breezy clothing perfect for catching every eye during the lazy days of summer.
I'm a huge fan of this collection. In a way, it sort of feels like Sugarhigh Lovestoned getting back to their roots; things are more carefree and spirited. It's definitely not lazy, but it doesn't appear that they're trying too hard, either. I like that they can allow themselves to be colourful, maybe overly-so. They can embrace dorky trends like bucket hats and show their models lounging in the kitchen looking for a snack. This is the kind of photo shoot I love best: one that keeps the vibe cool, candid, and fun.
My favorite piece is (obviously) that colourful patterned bucket hat, although I can't seem to find it on their website. 10/10 would wear everyday.
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| All photos from Sugarhigh Lovestoned. |
What do you think of this colourful Hawaii-inspired collection?
I love the colors!
ReplyDeleteAnd although I personally don't smoke, their phrases are very witty x)
❀ ADI IN PINK ❀ INSTAGRAM ❀
I feel the same way, Adi :) I don't think I'd have the nerve to wear some of their slogans, but the colors are so bright and perfect!
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